Strategic Planning
What’s the optimum way to integrate network development into our overall corporate strategy?
How do our network supply and support activities help or hinder our strategic objectives?
Which retail and wholesale network designs best support which marketing goals?
PDA consultants have been helping clients answer strategic questions like these for over twenty years. Our strategic planning activities can be grouped in four key areas:
- Serving as resource and subject matter experts for strategic planners at all levels
- Participating directly in strategic planning teams
- Facilitating and leading strategic planning activities and meetings
- Within our areas of expertise, preparing and presenting strategic options, decision methodologies, and complete strategic plans.
Typical projects have included:
- Members of team charged with restructuring corporate sales and marketing operations
- Design of retail/wholesale network models for new and existing product lines, including numbers, types, and locations of outlets
- Planning wholesale support infrastructure for manufacturers and importers
- Long-term and short-term network development plans
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